Why Website Speed Matters for Your Business

If you’ve ever wondered how fast your website loads, Google has a free tool that grades it on a scale of 0 to 100. Most business websites score somewhere between 40 and 70. Ours hit 100.

What Google Measures

Google looks at four things when it grades your website:

1. Speed — How fast your site loads and becomes usable

2. Accessibility — Whether your site works for everyone, including people using screen readers

3. Best Practices — Whether your site follows modern web standards and is free of errors

4. Search Visibility — Whether Google can properly find and list your site in search results

Each area gets its own score. A perfect 100 in Speed means your site loads exceptionally fast.

Why This Matters for Your Business

Google has been clear: faster websites rank higher in search results. But it’s not just about search rankings:

• 53% of visitors leave a site if it takes longer than 3 seconds to load
• A 1-second delay in load time can reduce sales inquiries by 7%
• Visitors perceive fast sites as more professional and trustworthy

Why Our Sites Score So Well

The way we build websites is fundamentally different from platforms like Squarespace or WordPress:

• Pages are ready instantly — No waiting for a server to build the page
• No unnecessary bloat — We only include what your site actually needs
• Optimized from the start — Images, fonts, and design are all fine-tuned during the build process
• Served from the closest location — Your site is cached globally, so it loads fast no matter where your visitors are

What This Means for You

Every site we build targets a perfect score on Google’s speed test. We don’t just check a box — we engineer for speed from the ground up.

The result? A site that loads faster than your competitors’, ranks higher on Google, and makes a stronger first impression on every visitor.